Big Data as the great tool for forecasting trends in electoral systems. From the leap from the demographic paradigm to real behavioral data.

We are witnessing the appearance of new technological tools that deploy their
effects in areas such as electoral cognitive propaganda through communications
electronic: social networks, email, WhatsApp networks or other networks that form
part of a new dynamic ecology that is already part of our closest reality
informative. Big Data, which transforms disaggregated information into structured knowledge
feeds new services, new options and novel formulas that can transform
deeply the way of communicating, informing and interacting in the system
electoral.

However, some of these formulas collide with rights
fundamental such as data protection, fair and equal participation in the processes
elections, the defense of human dignity and privacy in an environment that has demonstrated
its ability to drastically erode such rights and freedoms.

Table of Contents
1. From a class society to a classified society, the role of big data and the new electoral processes.
2. The psychometric profiles.
3. Electoral cognitive propaganda and microtargeting the future that is already here.
4. Fake news as an active element in cognitive electoral campaigns.